Color and its relationship to Trademark perception through the subjective experience of the target audience
It is hard to imagine living in a color-free world, where color is weaved at every moment of life, and used to determine everything from our appearance to our mood. Humans perceive color before shape, words, or movement; the trait of color is to give contrast, contradiction, homogeneity, and harmony...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
The Arab Association of Civilization and Islamic Arts
2023-10-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| Subjects: | |
| Online Access: | https://jsos.journals.ekb.eg/article_261446_900572c0f2d7bd6eac3e299763fcb6fa.pdf |