RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKET
The article contains the description of the process of making statistical accounting of the Russian advertising market. The author pays attention to the forms of state statistical accounting of different years, marks their different features and shortage. Also the article contains analysis of altern...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
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| Online Access: | https://statecon.rea.ru/jour/article/view/464 |
| _version_ | 1797759382392406016 |
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| author | Ekaterina F. Devochkina |
| author_facet | Ekaterina F. Devochkina |
| author_sort | Ekaterina F. Devochkina |
| collection | DOAJ |
| description | The article contains the description of the process of making statistical accounting of the Russian advertising market. The author pays attention to the forms of state statistical accounting of different years, marks their different features and shortage. Also the article contains analysis of alternative sources of numerical information of Russian advertising market. |
| first_indexed | 2024-03-12T18:43:38Z |
| format | Article |
| id | doaj.art-46559c16017e4bca80cf7e196bb0595c |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2024-03-12T18:43:38Z |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-46559c16017e4bca80cf7e196bb0595c2023-08-02T07:48:05ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-0104505410.21686/2500-3925-2014-4-50-54463RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKETEkaterina F. Devochkina0МЭСИThe article contains the description of the process of making statistical accounting of the Russian advertising market. The author pays attention to the forms of state statistical accounting of different years, marks their different features and shortage. Also the article contains analysis of alternative sources of numerical information of Russian advertising market.https://statecon.rea.ru/jour/article/view/464рекламный рынокстатистический анализинформаци онная базаформа государственной статистической отчетностиadvertising marketstatisti cal analysisdata bankform of federal statistical accounting |
| spellingShingle | Ekaterina F. Devochkina RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKET Статистика и экономика рекламный рынок статистический анализ информаци онная база форма государственной статистической отчетности advertising market statisti cal analysis data bank form of federal statistical accounting |
| title | RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKET |
| title_full | RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKET |
| title_fullStr | RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKET |
| title_full_unstemmed | RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKET |
| title_short | RESEARCH OF THE DATA BANK OF STATISTICAL ANALYSIS OF THE ADVERTISING MARKET |
| title_sort | research of the data bank of statistical analysis of the advertising market |
| topic | рекламный рынок статистический анализ информаци онная база форма государственной статистической отчетности advertising market statisti cal analysis data bank form of federal statistical accounting |
| url | https://statecon.rea.ru/jour/article/view/464 |
| work_keys_str_mv | AT ekaterinafdevochkina researchofthedatabankofstatisticalanalysisoftheadvertisingmarket |