The influence of Bouba- and Kiki-like shape on perceived taste of chocolate pieces

In this paper, we present the findings of a study investigating the impact of shape on the taste perception of chocolate. Previous research has explored the influence of various sensory information on taste perception, but there has been little focus on the effect of food shape being eaten on taste...

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Bibliographic Details
Main Authors: Kazuhiro Ogata, Reo Gakumi, Atsushi Hashimoto, Yoshitaka Ushiku, Shigeo Yoshida
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-06-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1170674/full