Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water

The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta. In this study, quantitative research methods are used to analyze the validity, reliabil...

Full description

Bibliographic Details
Main Authors: Dian Kusmana, Yolanda Masnita, Kurniawati
Format: Article
Language:English
Published: Universitas Tarumanagara 2023-02-01
Series:Jurnal Manajemen
Subjects:
Online Access:https://ecojoin.org/index.php/EJM/article/view/1057