Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water
The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta. In this study, quantitative research methods are used to analyze the validity, reliabil...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2023-02-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ecojoin.org/index.php/EJM/article/view/1057 |
| _version_ | 1797937678217379840 |
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| author | Dian Kusmana Yolanda Masnita Kurniawati |
| author_facet | Dian Kusmana Yolanda Masnita Kurniawati |
| author_sort | Dian Kusmana |
| collection | DOAJ |
| description | The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta. In this study, quantitative research methods are used to analyze the validity, reliability, descriptive statistics, and Fit Model with Structural Equation Modeling (SEM). The results show that Environmental Advertisement has a significant effect on Environmental Knowledge, Environmental Advertisement has a significant effect on Eco Brand, Environmental Advertisement has a significant effect on Green Purchasing Behavior, Eco Brand has a significant effect on Green Purchasing Behavior Customer's bottled mineral water, and Environmental Knowledge has a significant effect on Eco Brand Customer's bottled mineral water. The managerial implication of this research is important for the community to choose bottled drinking water products that are low in pollution or environmentally friendly in order to increase the go green program in Jakarta. |
| first_indexed | 2024-04-10T18:48:02Z |
| format | Article |
| id | doaj.art-4657757fe6284b85a175c350bdd1f38b |
| institution | Directory Open Access Journal |
| issn | 1410-3583 |
| language | English |
| last_indexed | 2024-04-10T18:48:02Z |
| publishDate | 2023-02-01 |
| publisher | Universitas Tarumanagara |
| record_format | Article |
| series | Jurnal Manajemen |
| spelling | doaj.art-4657757fe6284b85a175c350bdd1f38b2023-02-01T08:58:16ZengUniversitas TarumanagaraJurnal Manajemen1410-35832023-02-0127119121010.24912/jm.v27i1.10571040Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral WaterDian Kusmana0Yolanda Masnita1https://orcid.org/0000-0002-5758-8146Kurniawati2https://orcid.org/0000-0002-4339-0278Faculty of Economics and Business, Trisakti University, Jakarta, IndonesiaFaculty of Economics and Business, Trisakti University, Jakarta, IndonesiaFaculty of Economics and Business, Trisakti University, Jakarta, IndonesiaThe goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta. In this study, quantitative research methods are used to analyze the validity, reliability, descriptive statistics, and Fit Model with Structural Equation Modeling (SEM). The results show that Environmental Advertisement has a significant effect on Environmental Knowledge, Environmental Advertisement has a significant effect on Eco Brand, Environmental Advertisement has a significant effect on Green Purchasing Behavior, Eco Brand has a significant effect on Green Purchasing Behavior Customer's bottled mineral water, and Environmental Knowledge has a significant effect on Eco Brand Customer's bottled mineral water. The managerial implication of this research is important for the community to choose bottled drinking water products that are low in pollution or environmentally friendly in order to increase the go green program in Jakarta.https://ecojoin.org/index.php/EJM/article/view/1057environmental advertisement; environmental knowledge; eco brand; green consumption; green purchasing behavior. |
| spellingShingle | Dian Kusmana Yolanda Masnita Kurniawati Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water Jurnal Manajemen environmental advertisement; environmental knowledge; eco brand; green consumption; green purchasing behavior. |
| title | Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water |
| title_full | Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water |
| title_fullStr | Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water |
| title_full_unstemmed | Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water |
| title_short | Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water |
| title_sort | analysis of the factor of green purchasing behavior on the customer s bottled mineral water |
| topic | environmental advertisement; environmental knowledge; eco brand; green consumption; green purchasing behavior. |
| url | https://ecojoin.org/index.php/EJM/article/view/1057 |
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