FORMATION AND DEVELOPMENT OF THE NEUROMARKETING’S CONCEPT IN MODERN CONDITIONS
To date, we can say that the market for the application of neurophysiological research in marketing is in the process of becoming. Promotion of neuromarketing services inevitably faces not only a number of difficulties, but also with insufficient development of interdisciplinary communications, lack...
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| Format: | Article |
| Language: | English |
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Odesa I. I. Mechnykov National University
2018-07-01
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| Series: | Ринкова економіка: сучасна теорія і практика управління |
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| Online Access: | http://rinek.onu.edu.ua/article/view/135569 |