Consumer Behavior and Competition-Factors of a Successful Marketing Strategy
It is well known that the level of competition in an industry is a key determinant of the marketing strategy for the bidders participating in a market. On the other hand, the consumers’ reactions to the actions of organizations are an indicator to follow when defining the companies’ marketing strate...
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| Format: | Article |
| Language: | English |
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Sciendo
2022-12-01
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| Series: | Studies in Business and Economics |
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| Online Access: | https://doi.org/10.2478/sbe-2022-0046 |