A THEORY OF CONSUMER’S PERCEIVED RISK UNDER THE HALO EFFECT
Despite being largely tackled by a manifold of sciences, perceived risk is still a rather unclear concept concerning its formation and update. In today’s economy, where poor purchase decisions are so easy to make, consumers have developed mental shields residing in actions based on perceived risk....
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2015-06-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2015_X1/16-16-1-15.pdf |