Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process
AbstractGeneration Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2188987 |