Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process
AbstractGeneration Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2188987 |
| _version_ | 1797770257573609472 |
|---|---|
| author | Charlie Chen Makoto Nakayama Peter Ractham |
| author_facet | Charlie Chen Makoto Nakayama Peter Ractham |
| author_sort | Charlie Chen |
| collection | DOAJ |
| description | AbstractGeneration Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making processes using the DITTO research framework (Diversity, Individualism, Teamwork, Technology, and Organizational Support) and belief-desire-intention theory. A survey was conducted with 83 Gen Zers from the United States, and data was analyzed using multilinear regression analysis. Many important implications can be drawn from the analysis results. Before Gen Zers adopt drone delivery services, the “seeing is believing” moment appears to be essential, according to the analysis. Moreover, e-commerce vendors should emphasize drone delivery’s relative advantages in terms of speed and environmental protection. Based on our findings, Gen Zers are rational decision-makers when it comes to adopting drone delivery services. To motivate Gen Zers to use drone delivery services, it is imperative to help them develop the belief and increase their desire. |
| first_indexed | 2024-03-12T21:20:43Z |
| format | Article |
| id | doaj.art-467db0a493db45679ccf6c087445dcd4 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-03-12T21:20:43Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-467db0a493db45679ccf6c087445dcd42023-07-28T20:55:16ZengTaylor & Francis GroupCogent Business & Management2331-19752023-12-0110110.1080/23311975.2023.2188987Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making processCharlie Chen0Makoto Nakayama1Peter Ractham2Department of Computer Information Systems and Supply Chain Management, Appalachian State University, Boone, North Carolina, USASchool of Computing, Jarvis College of Computing and Digital Media DePual University, Illinois, USADepartment of Management Information System, Thammasat Business School, Thammasat University, ThailandAbstractGeneration Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making processes using the DITTO research framework (Diversity, Individualism, Teamwork, Technology, and Organizational Support) and belief-desire-intention theory. A survey was conducted with 83 Gen Zers from the United States, and data was analyzed using multilinear regression analysis. Many important implications can be drawn from the analysis results. Before Gen Zers adopt drone delivery services, the “seeing is believing” moment appears to be essential, according to the analysis. Moreover, e-commerce vendors should emphasize drone delivery’s relative advantages in terms of speed and environmental protection. Based on our findings, Gen Zers are rational decision-makers when it comes to adopting drone delivery services. To motivate Gen Zers to use drone delivery services, it is imperative to help them develop the belief and increase their desire.https://www.tandfonline.com/doi/10.1080/23311975.2023.2188987Drone DeliveryE-CommerceGeneration ZLast Mile Delivery |
| spellingShingle | Charlie Chen Makoto Nakayama Peter Ractham Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process Cogent Business & Management Drone Delivery E-Commerce Generation Z Last Mile Delivery |
| title | Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process |
| title_full | Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process |
| title_fullStr | Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process |
| title_full_unstemmed | Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process |
| title_short | Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process |
| title_sort | increasing the intention of gen zers to adopt drone delivery services based on a three step decision making process |
| topic | Drone Delivery E-Commerce Generation Z Last Mile Delivery |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2023.2188987 |
| work_keys_str_mv | AT charliechen increasingtheintentionofgenzerstoadoptdronedeliveryservicesbasedonathreestepdecisionmakingprocess AT makotonakayama increasingtheintentionofgenzerstoadoptdronedeliveryservicesbasedonathreestepdecisionmakingprocess AT peterractham increasingtheintentionofgenzerstoadoptdronedeliveryservicesbasedonathreestepdecisionmakingprocess |