Franchsing form of brand use: looking from the point of view of marketing of innovations
In this article the author analyses franchising form of brand use from the point of view of marketing of innovations, in peculiar defines place, role and particularities of franchising in the process of marketing of innovation on its way from the manufacturer to the consumer. Survey of the contempor...
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| Format: | Article |
| Language: | English |
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Sumy State University
2010-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_2_26_33.pdf |