Implications of destination marketing from the perspective of the perceived value of foreign tourists

Implications of destination marketing from the perspective of the perceived value of foreign tourists

Perceived value is a multidimensional construct that optimizes tourists’ stay in different destinations. This study analyzes the marketing of coastal and marine destinations from the perspective of foreign tourists. This research aimed to to a) establish the factors that influence foreign tourists’...

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Bibliographic Details
Main Authors: Mauricio Carvache-Franco, Ana Gabriela Víquez-Paniagua, Orly Carvache-Franco, Allan Pérez-Orozco, Miguel Orden-Mejía, Wilmer Carvache-Franco
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Coastal
marine
tourism
sustainable
perceived value
destination marketing
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2392258

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2392258

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