Success Determination by Innovation: A Theoretical Approach in Marketing
The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, var...
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| Format: | Article |
| Language: | English |
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Technical University of Kosice
2012-10-01
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| Series: | Kvalita Inovácia Prosperita |
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| Online Access: | http://www.qip-journal.eu/index.php/QIP/article/view/58 |