The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual influencers on...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-08-01
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| Series: | Administrative Sciences |
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| Online Access: | https://www.mdpi.com/2076-3387/13/8/178 |