LA STRATEGIE DE MARQUE DANS LES ORGANISATIONS PUBLIQUES MAROCAINES
“The New Public Management” is a new managerial approach that recently emerged in the public organizations. It helps to improve and modernize public services. The latter has introduced many practices from marketing, including branding. It is a relatively new concept that highlighted user’s satisfac...
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| Format: | Article |
| Language: | English |
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Université Mohammed V de Rabat
2022-04-01
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| Series: | Revue Marocaine de Recherche en Management et Marketing |
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| Online Access: | https://revues.imist.ma/index.php/REMAREM/article/view/31858/16535 |