Organizational Communication and Invisibility Strategies and Reducing/Targeting Social Media Visibility

This article begins with discussions about organizational communication, especially in the context of social media. Research in this field tends to emphasize “visibility” as the only desire of organizations in online environments. However, “strategies of invisibility” are also paths adopted by organ...

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Bibliographic Details
Main Authors: Diego Wander Santos da Silva, Rudimar Baldissera
Format: Article
Language:English
Published: Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid 2021-01-01
Series:Disertaciones
Subjects:
Online Access:https://revistas.urosario.edu.co/index.php/disertaciones/article/view/9058