Soft Power as the Instrument of Political Communications and Humanitarian Diplomacy

The authors address the question of the need to consider soft power as an important tool of political communications and humanitarian diplomacy. The concept of Soft/Smart Power is born in response to the need for significant diversification of the means of implementation of its domination by Western...

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Bibliographic Details
Main Authors: O.F. Rusakova, V.M. Rusakov
Format: Article
Language:Russian
Published: Publishing House Discourse-P 2017-12-01
Series:Дискурс Пи
Subjects:
Online Access: http://madipi.ru/images/discourse-pi/26/articles/05_61_72.pdf