Maximizing and customer loyalty: Are maximizers less loyal?
Despite their efforts to choose the best of all available solutions, maximizers seem to be more inclined than satisficers to regret their choices and to experience post-decisional dissonance. Maximizers may therefore be expected to change their decisions more frequently and hence exhibit lower custo...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2011-06-01
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| Series: | Judgment and Decision Making |
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| Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500001911/type/journal_article |