Motivational push and pull factors influencing intentions to revisit Jordan as a MICE destination

The main objective of this study is to examine the impact of push and pull factors on the intentions of international participants to revisit MICE events held in Amman, given that there are very few existing studies on the topic. This research is quantitative and employs a questionnaire method to co...

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Detalhes bibliográficos
Principais autores: Ammar Ramadan, Azilah Kasim
Formato: Artigo
Idioma:English
Publicado em: Lodz University Press 2024-05-01
coleção:Tourism
Assuntos:
Acesso em linha:https://czasopisma.uni.lodz.pl/tourism/article/view/21555