Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals
What motivates people to share contents that promote the image of the self versus the well-being of others on social media? Two studies examined how interpersonal goals, namely self-image goals and compassionate goals, influence intentions of sharing different contents on Instagram. According to re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2022-09-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/15536 |