Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals
What motivates people to share contents that promote the image of the self versus the well-being of others on social media? Two studies examined how interpersonal goals, namely self-image goals and compassionate goals, influence intentions of sharing different contents on Instagram. According to re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Masaryk University
2022-09-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/15536 |
| _version_ | 1827310982597181440 |
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| author | Zena Toh David S Lee |
| author_facet | Zena Toh David S Lee |
| author_sort | Zena Toh |
| collection | DOAJ |
| description |
What motivates people to share contents that promote the image of the self versus the well-being of others on social media? Two studies examined how interpersonal goals, namely self-image goals and compassionate goals, influence intentions of sharing different contents on Instagram. According to research on interpersonal goals, self-image goals motivate people to maintain and demonstrate their desirable qualities to others; compassionate goals energize people to promote the well-being of others. Based on this research, we hypothesized that self-image goals (vs. compassionate goals) would propel people to have higher intentions to share contents that are self-promoting relatively more than contents that are prosocial. A correlational study that measured participants’ chronic (i.e., stable) interpersonal goals (Study 1; n = 126) and an experiment that manipulated participants’ incidental (i.e., momentary) interpersonal goals (Study 2; n = 201) confirmed these hypotheses. These results highlight the role of motivation in content sharing on social media and shed light on psychological mechanisms that help shape the social environment on Instagram.
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| first_indexed | 2024-04-24T20:09:46Z |
| format | Article |
| id | doaj.art-46e93512093543ce869478e083f32413 |
| institution | Directory Open Access Journal |
| issn | 1802-7962 |
| language | English |
| last_indexed | 2024-04-24T20:09:46Z |
| publishDate | 2022-09-01 |
| publisher | Masaryk University |
| record_format | Article |
| series | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| spelling | doaj.art-46e93512093543ce869478e083f324132024-03-23T13:14:12ZengMasaryk UniversityCyberpsychology: Journal of Psychosocial Research on Cyberpspace1802-79622022-09-0116410.5817/CP2022-4-5Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goalsZena Toh0David S Lee1Department of Communication, University at Buffalo, Buffalo, USADepartment of Communication, University at Buffalo, Buffalo, USA What motivates people to share contents that promote the image of the self versus the well-being of others on social media? Two studies examined how interpersonal goals, namely self-image goals and compassionate goals, influence intentions of sharing different contents on Instagram. According to research on interpersonal goals, self-image goals motivate people to maintain and demonstrate their desirable qualities to others; compassionate goals energize people to promote the well-being of others. Based on this research, we hypothesized that self-image goals (vs. compassionate goals) would propel people to have higher intentions to share contents that are self-promoting relatively more than contents that are prosocial. A correlational study that measured participants’ chronic (i.e., stable) interpersonal goals (Study 1; n = 126) and an experiment that manipulated participants’ incidental (i.e., momentary) interpersonal goals (Study 2; n = 201) confirmed these hypotheses. These results highlight the role of motivation in content sharing on social media and shed light on psychological mechanisms that help shape the social environment on Instagram. https://cyberpsychology.eu/article/view/15536interpersonal goalscontent sharing behaviorsocial mediaInstagram |
| spellingShingle | Zena Toh David S Lee Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals Cyberpsychology: Journal of Psychosocial Research on Cyberpspace interpersonal goals content sharing behavior social media |
| title | Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals |
| title_full | Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals |
| title_fullStr | Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals |
| title_full_unstemmed | Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals |
| title_short | Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals |
| title_sort | is that insta worthy predicting content sharing behavior on social media through interpersonal goals |
| topic | interpersonal goals content sharing behavior social media |
| url | https://cyberpsychology.eu/article/view/15536 |
| work_keys_str_mv | AT zenatoh isthatinstaworthypredictingcontentsharingbehavioronsocialmediathroughinterpersonalgoals AT davidslee isthatinstaworthypredictingcontentsharingbehavioronsocialmediathroughinterpersonalgoals |