Critical Factors Implemented in Viral Marketing: A Content Analysis of Indonesia’s Viral YouTube Video Advertisement
With the rapid growth of digital transformation, especially video-based platform YouTube, this study aimed to dismantle the critical factors implemented in two YouTube viral video advertisements (Pantene and Gopay) through content analysis. This study was conducted in the text-based qualitative res...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2023-04-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/352 |