Permission-Based Electronic Mail Factors from Recipient’s Perspective
The research explores permission-based electronic mail (e-mail) factors. Permission-based e-mail refers to recipients who had previously agreed to receive advertisements or messages sent via an e-mail from a company. These factors are conceptualized as recipients’ intention to open, read, click and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2015-07-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=5ec52eda-d537-4a03-84ba-98c2db96e92e |