PENGARUH BAURAN PEMASARAN DALAM BISNIS INDUSTRI BATIK TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA PT. BANGSAWAN INDONESIA TEKSTIL GRESIK

PENGARUH BAURAN PEMASARAN DALAM BISNIS INDUSTRI BATIK TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA PT. BANGSAWAN INDONESIA TEKSTIL GRESIK

This study aims to knowing the influence of marketing mix in Bali convection business on cunsomer satisfaction and loyalty in PT. Bangsawan Indonesia Tekstil. This study is explanatory research. Population is all all employees CSR of PT. Petro Kimia Gresik who ordered work uniforms in outlet PT. Ban...

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Bibliographic Details
Main Authors: Ariefah Sundari, Ana Fitriyatul Bilgies, Ahmad Fathur Rozi
Format: Article
Language:Indonesian
Published: Universitas Islam Darul Ulum 2021-04-01
Series:Journal of Management and Accounting
Subjects:
marketing mix
customer's satisfaction
customer's loyalty
Online Access:https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2402

Internet

https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2402

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