Macro-social marketing for health: the case of Cuba
<p class="first" id="d136410e114">The macro-environment in which social marketing is practised is an important factor in how it is structured and practiced, as well as its effectiveness. This paper analyses Cuban practices aimed at encouraging health...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pluto Journals
2020-11-01
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| Series: | International Journal of Cuban Studies |
| Online Access: | https://www.scienceopen.com/hosted-document?doi=10.13169/intejcubastud.12.2.0272 |