Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior
In today's competitive business world, several factors influence consumers’ purchasing behavior. In recent years, viral advertising has emerged as one of the most effective and efficient methods that can create awareness and interest as well as enhance testing and product acceptance. Viral adve...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1325_e16b10c3e54c4b26042faa715180af0b.pdf |