The Influence of Store Atmosphere and Product Price on Impulse Buying at Offline Store
Currently, many business people take advantage of technology by selling their products online to minimize the costs incurred for doing business through the marketplace. However, this does not reduce and affect the growth of the retail or offline store business. Thus, retail stores must build a good...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2023-08-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2158 |