USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION

USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION

Advertisement is one of the essential types of mass communication expected to persuade people to buy  products or services. In advertisement, language use should be persuasive because it intends to influence the customers to purchase the items. Using figurative expression in advertisement is one way...

Full description

Bibliographic Details
Main Authors: Mastura Sofyan, Zulfadli A. Aziz, Bukhari Daud
Format: Article
Language:English
Published: Universitas Syiah Kuala 2020-10-01
Series:English Education Journal: Jurnal Pengembangan Pendidikan dan Pengembangan Pengajaran Bahasa
Subjects:
figurative language
types of figurative language
cosmetic advertisement
slogan
Online Access:http://jurnal.unsyiah.ac.id/EEJ/article/view/17280

Internet

http://jurnal.unsyiah.ac.id/EEJ/article/view/17280

Similar Items