Examining Gen Z's intention using halal toiletries: Theory of planned behavior and perceived risk

Examining Gen Z's intention using halal toiletries: Theory of planned behavior and perceived risk

Purpose – This study aimed to formulate a conceptual framework to investigate the influence of attitude, perceived behavioral control, subjective norms, financial risk, social risk, and security risk on the intention to use halal toiletries among Gen Z consumers in West Java. Methodology – Purposiv...

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Bibliographic Details
Main Authors: Listia Andani, Mayang Bundo, Arroyyan Ramly
Format: Article
Language:English
Published: Universitas Islam Indonesia 2024-09-01
Series:Review of Islamic Social Finance and Entrepreneurship
Subjects:
theory of planned behavior
perceived risk
intention
halal toiletries
gen z
Online Access:https://journal.uii.ac.id/RISFE/article/view/35448

Internet

https://journal.uii.ac.id/RISFE/article/view/35448

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