PERAN ORIENTASI PASAR MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UKM INDUSTRI KERAJINAN ENDEK

PERAN ORIENTASI PASAR MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UKM INDUSTRI KERAJINAN ENDEK

The purpose of this study is to determine the effect of entrepreneurial orientation on market orientation, market orientation on SMEs performance, entrepreneurial orientation on SMEs performance, and mediating effect of market orientation at endek weaving Small and Medium Enterprises (SMEs) in Klung...

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Bibliographic Details
Main Authors: Ni Made Vera Pramesti, I Gusti Ayu Ketut Giantari
Format: Article
Language:English
Published: Universitas Udayana 2016-09-01
Series:E-Jurnal Manajemen
Subjects:
entrepreneurial orientation, market orientation, SMEs performance
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/23019

Internet

https://ojs.unud.ac.id/index.php/Manajemen/article/view/23019

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