Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis

Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis

Abstract Background Elected officials (e.g., legislators) are an important but understudied population in dissemination research. Audience segmentation is essential in developing dissemination strategies that are tailored for legislators with different characteristics, but sophisticated audience seg...

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Bibliographic Details
Main Authors: Jonathan Purtle, Félice Lê-Scherban, Xi Wang, Paul T. Shattuck, Enola K. Proctor, Ross C. Brownson
Format: Article
Language:English
Published: BMC 2018-09-01
Series:Implementation Science
Subjects:
Dissemination
Audience segmentation
Policymaker
State legislators
Latent class analysis
United States
Online Access:http://link.springer.com/article/10.1186/s13012-018-0816-8

Internet

http://link.springer.com/article/10.1186/s13012-018-0816-8

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