Modeling the Relational Marketing of Iranian Films in the Digital Age

Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish l...

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Bibliographic Details
Main Authors: Ahmad Afrouz, Ehtesham Rashidi, Abolfazl Danaei
Format: Article
Language:English
Published: Allameh Tabataba'i University Press 2022-01-01
Series:International Journal of Digital Content Management
Subjects:
Online Access:https://dcm.atu.ac.ir/article_14068_45f4b3e9017e6ecd24cd9577dc13e390.pdf