Visual semiotic mode of perfume advertisements

DOI: https://doi.org/10.17721/APULTP.2023.46.71-99 The article deals with peculiarities of perfume advertisements, in particular, their visual semiotic mode structure and its constituents creating the recognitive features of this mode. Constituents-details are recognized as visual formal elements...

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Bibliographic Details
Main Authors: Yevheniia Nikiforova, Olena Popivniak, Elizaveta Galitska
Format: Article
Language:English
Published: Taras Shevchenko National University of Kyiv 2023-06-01
Series:Актуальні проблеми української лінгвістики: теорія і практика
Online Access:https://apultp.knu.ua/index.php/APULTP/article/view/138