Omnichannel as a new challenge for logistics
The goal of the article is to present the Omnichannel strategy in e-commerce. The article discusses the characteristic features of the e-commerce market in Poland and the influence the society has on e-trade, as well as the major challenges and problems for the logistics in the Omnichannel strategy.
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| Format: | Article |
| Language: | English |
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WSB University in Torun
2016-12-01
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| Series: | Torun Business Review |
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| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/57 |