Celebrity Endorser dan Keputusan Pembelian untuk Generasi Z: Efek Mediasi Citra Merek
The main purpose of the study was to identify the effect of celebrity endorsers on purchasing decisions mediated by brand image variables on Pond’s products. The number of samples in this study was 141 respondents who had bought Pond's products. Data collection techniques using a purposive samp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2021-11-01
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| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/6085 |