The Brand of an Athlete - Reconsidering Its Dimensions
In a world of multiple and diverse sports products (equipment, events, teams, athletes, merchandising, training and coaching services, broadcasting, etc.), the branding process requires a very dedicated approach in terms of product’s characteristics, customer profile and market particularities. This...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_109.pdf |