The Role of Viral Marketing in Social Media on Brand Recognition and Preference
Viral marketing is one of the most effective and imperative marketing strategies. The prominence of digital technology and social media has elevated the importance of viral marketing campaigns by increasing their cost efficiency and enabling them to reach targeted audiences rapidly. This study aimed...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2021-12-01
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| Series: | Emerging Science Journal |
| Subjects: | |
| Online Access: | https://www.ijournalse.org/index.php/ESJ/article/view/631 |