How nudges and marketing, frame time preference “for your own good”: a behavioral model
Abstract Marketing and nudges rely on choice framing to « do you good »: whether encouraging you to indulge in the pleasures of a pastry (marketing) or to save for retirement (nudges). What sets them apart? This article makes a threefold contribution in understanding their differences. First, it sho...
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| Format: | Article |
| Language: | English |
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Springer Nature
2023-10-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02182-z |