How nudges and marketing, frame time preference “for your own good”: a behavioral model
Abstract Marketing and nudges rely on choice framing to « do you good »: whether encouraging you to indulge in the pleasures of a pastry (marketing) or to save for retirement (nudges). What sets them apart? This article makes a threefold contribution in understanding their differences. First, it sho...
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| Format: | Article |
| Language: | English |
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Springer Nature
2023-10-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02182-z |
| _version_ | 1797453533487824896 |
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| author | Anne Corcos |
| author_facet | Anne Corcos |
| author_sort | Anne Corcos |
| collection | DOAJ |
| description | Abstract Marketing and nudges rely on choice framing to « do you good »: whether encouraging you to indulge in the pleasures of a pastry (marketing) or to save for retirement (nudges). What sets them apart? This article makes a threefold contribution in understanding their differences. First, it shows that marketing and nudges differ in their interpretation of “your interest”. Marketing emphasizes immediate gratification and succumbing to temptation, while nudges prioritize our future well-being. Second, this difference manifests itself in the role of time preference. Marketing exploits our lack of self-control to influence behavior, whereas nudges help individuals resist the lure of immediate rewards. In doing so, nudges overcome deep-rooted behavioral and neural mechanisms. Finally, the article develops a behavioral model common to marketing and nudges that shows how they use similar behavioral tools to promote and mitigate time preference, respectively. |
| first_indexed | 2024-03-09T15:24:14Z |
| format | Article |
| id | doaj.art-476893e4520b42f4a80341bd9e429bf2 |
| institution | Directory Open Access Journal |
| issn | 2662-9992 |
| language | English |
| last_indexed | 2024-03-09T15:24:14Z |
| publishDate | 2023-10-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj.art-476893e4520b42f4a80341bd9e429bf22023-11-26T12:37:45ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-10-011011910.1057/s41599-023-02182-zHow nudges and marketing, frame time preference “for your own good”: a behavioral modelAnne Corcos0Anne Corcos is Professor of Economics, LEFMI UR4286 and University of PicardieAbstract Marketing and nudges rely on choice framing to « do you good »: whether encouraging you to indulge in the pleasures of a pastry (marketing) or to save for retirement (nudges). What sets them apart? This article makes a threefold contribution in understanding their differences. First, it shows that marketing and nudges differ in their interpretation of “your interest”. Marketing emphasizes immediate gratification and succumbing to temptation, while nudges prioritize our future well-being. Second, this difference manifests itself in the role of time preference. Marketing exploits our lack of self-control to influence behavior, whereas nudges help individuals resist the lure of immediate rewards. In doing so, nudges overcome deep-rooted behavioral and neural mechanisms. Finally, the article develops a behavioral model common to marketing and nudges that shows how they use similar behavioral tools to promote and mitigate time preference, respectively.https://doi.org/10.1057/s41599-023-02182-z |
| spellingShingle | Anne Corcos How nudges and marketing, frame time preference “for your own good”: a behavioral model Humanities & Social Sciences Communications |
| title | How nudges and marketing, frame time preference “for your own good”: a behavioral model |
| title_full | How nudges and marketing, frame time preference “for your own good”: a behavioral model |
| title_fullStr | How nudges and marketing, frame time preference “for your own good”: a behavioral model |
| title_full_unstemmed | How nudges and marketing, frame time preference “for your own good”: a behavioral model |
| title_short | How nudges and marketing, frame time preference “for your own good”: a behavioral model |
| title_sort | how nudges and marketing frame time preference for your own good a behavioral model |
| url | https://doi.org/10.1057/s41599-023-02182-z |
| work_keys_str_mv | AT annecorcos hownudgesandmarketingframetimepreferenceforyourowngoodabehavioralmodel |