Cultivation Theory
The idea of Cultivation Theory was first addressed by George Gerbner with his colleagues of Annenberg School of Communication, Pennsylvania (1969). Based on previous research about cultural indicators conducted by the same researcher, cultivation analysis focused on mass media impact on everyday lif...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2007-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1243 |