Cultivation Theory
The idea of Cultivation Theory was first addressed by George Gerbner with his colleagues of Annenberg School of Communication, Pennsylvania (1969). Based on previous research about cultural indicators conducted by the same researcher, cultivation analysis focused on mass media impact on everyday lif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Bandung
2007-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1243 |
| _version_ | 1826575009445838848 |
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| author | Asep Saefudin Antar Venus |
| author_facet | Asep Saefudin Antar Venus |
| author_sort | Asep Saefudin |
| collection | DOAJ |
| description | The idea of Cultivation Theory was first addressed by George Gerbner with his colleagues of Annenberg School of Communication, Pennsylvania (1969). Based on previous research about cultural indicators conducted by the same researcher, cultivation analysis focused on mass media impact on everyday life. Another important findings from cultivation analysis was the categorization of television audience to two different classes: heavy viewers and light viewers. Among those two, heavy viewer became the main concern of communication scholars. It was believed that heavy viewing of television behavior permanently would lead to deep and exaggerated belief toward symbolic realities as presented on the screen. |
| first_indexed | 2024-12-23T21:16:45Z |
| format | Article |
| id | doaj.art-476bdbcc9063456f96c5a2ff794711db |
| institution | Directory Open Access Journal |
| issn | 1411-5883 |
| language | English |
| last_indexed | 2025-03-14T13:07:53Z |
| publishDate | 2007-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj.art-476bdbcc9063456f96c5a2ff794711db2025-03-02T00:12:24ZengUniversitas Islam BandungMediaTor1411-58832007-06-01818390993Cultivation TheoryAsep Saefudin0Antar VenusFakultas Ilmu Komunikasi Universitas Esa UnggulThe idea of Cultivation Theory was first addressed by George Gerbner with his colleagues of Annenberg School of Communication, Pennsylvania (1969). Based on previous research about cultural indicators conducted by the same researcher, cultivation analysis focused on mass media impact on everyday life. Another important findings from cultivation analysis was the categorization of television audience to two different classes: heavy viewers and light viewers. Among those two, heavy viewer became the main concern of communication scholars. It was believed that heavy viewing of television behavior permanently would lead to deep and exaggerated belief toward symbolic realities as presented on the screen.http://ejournal.unisba.ac.id/index.php/mediator/article/view/1243teori kultivasi, realist simbolik, kekerasan, heavy viewer |
| spellingShingle | Asep Saefudin Antar Venus Cultivation Theory MediaTor teori kultivasi, realist simbolik, kekerasan, heavy viewer |
| title | Cultivation Theory |
| title_full | Cultivation Theory |
| title_fullStr | Cultivation Theory |
| title_full_unstemmed | Cultivation Theory |
| title_short | Cultivation Theory |
| title_sort | cultivation theory |
| topic | teori kultivasi, realist simbolik, kekerasan, heavy viewer |
| url | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1243 |
| work_keys_str_mv | AT asepsaefudin cultivationtheory AT antarvenus cultivationtheory |