Hearts or minds? Identifying persuasive messages on climate change
This article sheds light on what kinds of appeals persuade the US public on climate change. Using an experimental design, we assign a diverse sample of 330 participants to one of four conditions: an economic self-interest appeal, a moral appeal, a mixed appeal combining self-interest and morality an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-03-01
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| Series: | Research & Politics |
| Online Access: | https://doi.org/10.1177/2053168015577712 |