The Impact of Opinion Leaders on the Consumer Behaviour in the Global Digital Environment
Research background: Opinion leaders have always influenced consumers’ decision-making process. At present, with the development of digital technologies and social networks, influencers have taken on the role of opinion leaders worldwide. Influencers represent a very authentic group of people who pu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/03/shsconf_glob20_06043.pdf |