Marketing Strategy and Customer Engagement Analysis of Catering Brands – From Short Video Perspective
In recent years, with the popularity of short video platforms, more and more peo-ple tend to use short videos to share their lives. In the catering industry, many phenomenal pop videos created by many catering brands are continuously shared on the short video platform, which has brought about a doub...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/12/shsconf_icssed2023_02001.pdf |