The potential of bio certification to strengthen the market position of food producers
Purpose – The purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using w...
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Format: | Article |
Language: | English |
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Emerald Publishing
2021-05-01
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Series: | Modern Supply Chain Research and Applications |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MSCRA-05-2020-0013/full/pdf?title=the-potential-of-bio-certification-to-strengthen-the-market-position-of-food-producers |
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author | Yevhen Kononets Horst Treiblmaier |
author_facet | Yevhen Kononets Horst Treiblmaier |
author_sort | Yevhen Kononets |
collection | DOAJ |
description | Purpose – The purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using web trading platforms among food producers. Design/methodology/approach – Data collection included face-to-face interviews with 15 Austrian and German farmers who operate on bio food markets as well as a quantitative survey regarding their assessment of unfair trading practices. This study presents both quantitative and qualitative analyses. Findings – Bio certification is more likely unable to eliminate or mitigate unfair trading practices in the food supply chain, however bio certification is able to increase efficiency of farmers together with other web tools. Originality/value – The study is the first to empirically investigate the applicability of bio certifications, its advantages and impact on unfair trading practices in the food supply chain. It focuses on small and medium-sized food producers and farmers. The research also reveals the perspectives of using web trading platforms in farming activity. |
first_indexed | 2024-04-11T10:40:59Z |
format | Article |
id | doaj.art-476f2a3e4de3494e86d18ef245edcb4f |
institution | Directory Open Access Journal |
issn | 2631-3871 |
language | English |
last_indexed | 2024-04-11T10:40:59Z |
publishDate | 2021-05-01 |
publisher | Emerald Publishing |
record_format | Article |
series | Modern Supply Chain Research and Applications |
spelling | doaj.art-476f2a3e4de3494e86d18ef245edcb4f2022-12-22T04:29:11ZengEmerald PublishingModern Supply Chain Research and Applications2631-38712021-05-0131415510.1108/MSCRA-05-2020-0013658393The potential of bio certification to strengthen the market position of food producersYevhen Kononets0Horst Treiblmaier1Economic Policy, Slovak University of Agriculture in Nitra, Nitra, SlovakiaInternational Management, Modul University Vienna, Vienna, AustriaPurpose – The purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using web trading platforms among food producers. Design/methodology/approach – Data collection included face-to-face interviews with 15 Austrian and German farmers who operate on bio food markets as well as a quantitative survey regarding their assessment of unfair trading practices. This study presents both quantitative and qualitative analyses. Findings – Bio certification is more likely unable to eliminate or mitigate unfair trading practices in the food supply chain, however bio certification is able to increase efficiency of farmers together with other web tools. Originality/value – The study is the first to empirically investigate the applicability of bio certifications, its advantages and impact on unfair trading practices in the food supply chain. It focuses on small and medium-sized food producers and farmers. The research also reveals the perspectives of using web trading platforms in farming activity.https://www.emerald.com/insight/content/doi/10.1108/MSCRA-05-2020-0013/full/pdf?title=the-potential-of-bio-certification-to-strengthen-the-market-position-of-food-producersunfair trading practicesfood supply chainbio certificationfairtradefair tradetrading platformsfood producerssurvey |
spellingShingle | Yevhen Kononets Horst Treiblmaier The potential of bio certification to strengthen the market position of food producers Modern Supply Chain Research and Applications unfair trading practices food supply chain bio certification fairtrade fair trade trading platforms food producers survey |
title | The potential of bio certification to strengthen the market position of food producers |
title_full | The potential of bio certification to strengthen the market position of food producers |
title_fullStr | The potential of bio certification to strengthen the market position of food producers |
title_full_unstemmed | The potential of bio certification to strengthen the market position of food producers |
title_short | The potential of bio certification to strengthen the market position of food producers |
title_sort | potential of bio certification to strengthen the market position of food producers |
topic | unfair trading practices food supply chain bio certification fairtrade fair trade trading platforms food producers survey |
url | https://www.emerald.com/insight/content/doi/10.1108/MSCRA-05-2020-0013/full/pdf?title=the-potential-of-bio-certification-to-strengthen-the-market-position-of-food-producers |
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