The potential of bio certification to strengthen the market position of food producers

Purpose – The purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using w...

Full description

Bibliographic Details
Main Authors: Yevhen Kononets, Horst Treiblmaier
Format: Article
Language:English
Published: Emerald Publishing 2021-05-01
Series:Modern Supply Chain Research and Applications
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/MSCRA-05-2020-0013/full/pdf?title=the-potential-of-bio-certification-to-strengthen-the-market-position-of-food-producers
_version_ 1797997966478278656
author Yevhen Kononets
Horst Treiblmaier
author_facet Yevhen Kononets
Horst Treiblmaier
author_sort Yevhen Kononets
collection DOAJ
description Purpose – The purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using web trading platforms among food producers. Design/methodology/approach – Data collection included face-to-face interviews with 15 Austrian and German farmers who operate on bio food markets as well as a quantitative survey regarding their assessment of unfair trading practices. This study presents both quantitative and qualitative analyses. Findings – Bio certification is more likely unable to eliminate or mitigate unfair trading practices in the food supply chain, however bio certification is able to increase efficiency of farmers together with other web tools. Originality/value – The study is the first to empirically investigate the applicability of bio certifications, its advantages and impact on unfair trading practices in the food supply chain. It focuses on small and medium-sized food producers and farmers. The research also reveals the perspectives of using web trading platforms in farming activity.
first_indexed 2024-04-11T10:40:59Z
format Article
id doaj.art-476f2a3e4de3494e86d18ef245edcb4f
institution Directory Open Access Journal
issn 2631-3871
language English
last_indexed 2024-04-11T10:40:59Z
publishDate 2021-05-01
publisher Emerald Publishing
record_format Article
series Modern Supply Chain Research and Applications
spelling doaj.art-476f2a3e4de3494e86d18ef245edcb4f2022-12-22T04:29:11ZengEmerald PublishingModern Supply Chain Research and Applications2631-38712021-05-0131415510.1108/MSCRA-05-2020-0013658393The potential of bio certification to strengthen the market position of food producersYevhen Kononets0Horst Treiblmaier1Economic Policy, Slovak University of Agriculture in Nitra, Nitra, SlovakiaInternational Management, Modul University Vienna, Vienna, AustriaPurpose – The purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using web trading platforms among food producers. Design/methodology/approach – Data collection included face-to-face interviews with 15 Austrian and German farmers who operate on bio food markets as well as a quantitative survey regarding their assessment of unfair trading practices. This study presents both quantitative and qualitative analyses. Findings – Bio certification is more likely unable to eliminate or mitigate unfair trading practices in the food supply chain, however bio certification is able to increase efficiency of farmers together with other web tools. Originality/value – The study is the first to empirically investigate the applicability of bio certifications, its advantages and impact on unfair trading practices in the food supply chain. It focuses on small and medium-sized food producers and farmers. The research also reveals the perspectives of using web trading platforms in farming activity.https://www.emerald.com/insight/content/doi/10.1108/MSCRA-05-2020-0013/full/pdf?title=the-potential-of-bio-certification-to-strengthen-the-market-position-of-food-producersunfair trading practicesfood supply chainbio certificationfairtradefair tradetrading platformsfood producerssurvey
spellingShingle Yevhen Kononets
Horst Treiblmaier
The potential of bio certification to strengthen the market position of food producers
Modern Supply Chain Research and Applications
unfair trading practices
food supply chain
bio certification
fairtrade
fair trade
trading platforms
food producers
survey
title The potential of bio certification to strengthen the market position of food producers
title_full The potential of bio certification to strengthen the market position of food producers
title_fullStr The potential of bio certification to strengthen the market position of food producers
title_full_unstemmed The potential of bio certification to strengthen the market position of food producers
title_short The potential of bio certification to strengthen the market position of food producers
title_sort potential of bio certification to strengthen the market position of food producers
topic unfair trading practices
food supply chain
bio certification
fairtrade
fair trade
trading platforms
food producers
survey
url https://www.emerald.com/insight/content/doi/10.1108/MSCRA-05-2020-0013/full/pdf?title=the-potential-of-bio-certification-to-strengthen-the-market-position-of-food-producers
work_keys_str_mv AT yevhenkononets thepotentialofbiocertificationtostrengthenthemarketpositionoffoodproducers
AT horsttreiblmaier thepotentialofbiocertificationtostrengthenthemarketpositionoffoodproducers
AT yevhenkononets potentialofbiocertificationtostrengthenthemarketpositionoffoodproducers
AT horsttreiblmaier potentialofbiocertificationtostrengthenthemarketpositionoffoodproducers