Designing and Implementing a System that SuggestsManagers about Pricing based on Bustomer Value with Topic Modeling Techniques and text mining
in today's competitive world, pricing, as one of the 4 elements of marketing mix, plays a key role in the success or failure of companies. Based on theoretical principles, in value-based pricing, companies calculate the distinct value of their products from customer insights. The purpose of thi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-11-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_12039_223afd46882bd69ee6f2591a3afce90c.pdf |