Engaging audiences in real-time: The nexus of socio-technical systems and trust transfer in live streaming e-commerce

Engaging audiences in real-time: The nexus of socio-technical systems and trust transfer in live streaming e-commerce

This study investigates the growing landscape of live streaming e-commerce, addressing a significant gap in the literature by exploring the interplay between social and technical factors in building trust and their substantial impact on customer engagement behavior (CEB). Grounded in a socio-technic...

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Bibliographic Details
Main Authors: I-Tung Shih, Andri Dayarana K. Silalahi, Ixora Javanisa Eunike
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Computers in Human Behavior Reports
Subjects:
Customer engagement behavior
e-commerce
Live streaming
Socio-technical system theory
Trust transfer
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958823000969

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http://www.sciencedirect.com/science/article/pii/S2451958823000969

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