OUTDOOR ADVERTISING IN A LARGE INDUSTRIAL CITY: THE CONTENT AND PERCEPTION
The article presents analysis of outdoor advertising in a large industrial city (through the example of Perm) in terms of the content and perception. It has been found that 88,8 % of outdoor advertising is commercial, 11,2 % belongs to social advertising. More than 70 % of social advertising is aime...
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| Format: | Article |
| Language: | English |
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Perm State University
2017-05-01
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| Series: | Vestnik Permskogo universiteta: Rossijskaâ i zarubežnaâ filologiâ |
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| Online Access: | http://press.psu.ru/index.php/philology/article/view/71 |