Motives for Using Tik Tok in Uses and Gratification Theory Perspective
Although Tik Tok gets negative sentiments, it is even the most popular application downloaded by the public. Tik Tok is considered to have a significant role in marketing, branding, and personal branding. Furthermore, Tik Tok can reduce stress during a pandemic significantly. This study aims to anal...
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| Format: | Article |
| Language: | English |
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Fakultas Dakwah UIN Saizu Purwokerto
2022-04-01
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| Series: | Komunika |
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| Online Access: | http://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/4787 |