Digital marketing strategies in the promotion of the city brand
Rev.esc.adm.neg This study aims at designing digital marketing strategies to promote the city brand including a marketing manual or guide and the elaboration of a digital system of mobile and web application. This research study was based on the theories of Garcia (2010), Capurro (2006), Montiel (2...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad EAN
2016-06-01
|
| Series: | Revista Escuela de Administracion de Negocios |
| Subjects: | |
| Online Access: | http://journal.ean.edu.co/index.php/Revista/article/view/1457 |